Betty Who - Runaways


There is something quite magical about Betty Who's shimmering brand of heartfelt synth pop that seems to slowly but surely casting a spell over everyone fortunate enough to hear it. She has steadily built up an adoring fan base through the release of three brilliant singles, two EPs and now her first full length album Take Me When You Go (with perhaps the most perfect cover art of the year). A zeitgeist has been well and truly captured thanks to meticulous melodies, intimate lyrics and the most memorable hooks this side of Madonna 's True Blue album. Add to this Betty's engaging vocal style that draws you deep into the beating heart of the song, like you're discussing the most emotive part of your relationship and life with a BFF over coffee (or preferably a medium priced glass of Rose wine) - and you have a positively compelling recipe for pop success. The precursor to this bound-to-be-stunning album is the charming song Runaways. I'm unsure if this is a new single or one of those new fangled *taster tracks* that all the kids down Pinkberry are raving on about but regardless of this uncertainty, it's yet another elegant addition to her repertoire. Crafted around a pulsing beat and effervescent synth effect score, Betty sings of that inherent need in us all to be free from judgement & opinion, free to be who we want to be & love who we want to love. It's relatable on so many levels. And while there is a giddy euphoria within these lyrics (particularly during that soaring chorus) Betty also gives a nuanced performance that highlights her wistful melancholy at living in a world where running away is the most preferable option. Betty has this innate knack for embracing her influences and bypassing current trends to create her own genre of timeless pop music. It's another graceful song that will no doubt continue her ascendancy to genuine pop majesty...
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