The Fooo Conspiracy - Suitcase


Well there's no denying that Swedish boy band The Fooo Conspiracy (as they are now known) continue to push the boundaries of quirky, genre bending pop music with each successive release. The effusive Zane Lowe referencing King of Radio caught people's attention earlier in the year for being "a scintillating blend of styles that are all fused together to create an exhilarating cohesive sound" (see my full review here). And while their debut album Off The Grid was only released 6 short months ago, things move fast in boy band land and Felix, Oscar, Oscar and Omar are already showcasing brand new tunes for your aural pleasure. One such tune is the water-cooler new track entitled Suitcase - a song that is either so utterly bonkers and over the top that it will leave you stunned into submission; or alternatively it's so brilliantly genius and compelling creative that you have to bow down to the audacity, the sheer gall, the unwavering courage and commitment that comes in releasing it as a key track in their development as a group. I'm going with the latter because, as the above video demonstrates (complete with slick as oil requisite dance routines), there's a confidence and charmingly rogue-ish arrogance that helps the fab four pull this off in a way where others might fail. From it's hip-pop/rap infused opening through to the electro-saturated beats that accompany the second half of the verses, it's designed to command your attention & draw you inexorably into the song so that by the time the chorus hits you're already fully committed. And what a chorus it is - incorporating the well known nursery rhyme "The Wheels on the Bus" as the chief refrain to detail the globe trotting travels is a jaw dropping tactic that pays off. Often pop is fueled by a healthy dose of novelty within the composition, a little je ne sais quoi that helps the song out from the pack. Why not abandon all subtlety and embrace it full on?! And there's certainly a knowing wink to the audience in there as the chaps sing "lovin' it, lovin' it - pack my suitcase" with enough inflection & personality to have that 5 seconds of pop stuck in your brain for days. But it's the coalescing of all the disparate elements of the song into one cohesive tune that makes it work so well - it's a welcome attack on the cerebral cortex that's as bracing and exhilarating as any ice bucket challenge out there. So get down the ticket office, buy your fare and join The Fooo Conspiracy journey. A rollicking good time is guaranteed...
Post a Comment