Only The Young - I Do


Read my review of their finest X Factor moment (Something About The Way You Look Tonight) here
Read my review of Only The Young's It's Beginning To Look Like All I Want For Christmas Is You here

It seems that pop music evolves and changes all the time - this is certainly true, but different genres of pop music seem to be cyclical. The more "pure" pop that often comes with an edge only appreciated in retrospect rolls around every 10-12 years. Abba in the 70s, Stock Aitken and Waterman in the late 80s, Steps, S Club, Hear'say and their ilk at the turn of the millenium. Fingers crossed that Only The Young are about to spearhead a new movement where pop groups take enduring melodies & catchy choruses, marrying them to contemporary sounds and producing songs that lift your spirits and make you soar. Judging by their performance of new song I Do, it's no wonder they got snapped up to a record deal (with a debut single - still unnamed - out this very summer). Not to go too X Factor on you all but there really is a very likeable quality about the lads and lasses of the group, each bringing their own unique style and sound yet blending together brilliantly when needed. I Do is pure ear worm pop magic from start to finish - a sprightly tale detailing how love at first sight can often take us unawares, leaving us breathless and wishing we'd acted upon it when we had the chance. The guys bring a cheeky charm to their verses while the girls add a sweet sense of wistfulness to the proceedings. When everyone textures their voices together during that fist pumping, euphoric chorus it's absolute musical alchemy happening right before your eyes - the rumplestiltskins of the pop world, weaving gold from everything they touch. They're accompanied by an effusive and energetic guitar riff, an almost tribal rhythmic beat and a pulsing energy to to the "hey heys" that punctuate the verses that are all too hard to resist. Couple of extra bonus points go to that heartbreaking middle 8 that slows things down with a tender aching before ramping back up for the final chorus; and of course it's always a sign of a well crafted song when you can imagine it working it in another formats (a campfire guitar only version would work well but I can also picture it as a showcase for their vocals, ballad style around the piano). Definitely a winning tune and has me eagerly awaiting whatever comes next.

UPDATE (13 June 2015):

As you can see from the top of the page, those lovely folks of Only The Young have gone and released a video to accompany the upcoming single I Do. My passion for the song hasn't waned over the past month - in fact, seeing the video has me more excited than ever to have this group take the next step in their career and become the bonafide popstars they absolutely are. The song gets more exhilarating each time I hear it and the video takes all the fun elements of the song, combines it with the zany effusive personalities of the group and has you on an endorphin high that's far too hard to resist. Here's the best bits of a video jam packed with best bits...
  • Mikey is cooking bacon and eggs in the kitchen. It's a very 1950s setting so I'll forgive him for not having a Fat Reducing Griddle as they probably haven't been invented yet...
  • Charlie is vacuuming himself. As you do. His new haircut is beyond amazing. Life has taught Only The Young this past few days that you can't delete Charlie's hair from the internet. Take that hackers!
  • Parisa and Betsy-Blue (GREAT NAME) are in the garden doing their chores. My car could do with a bit of a clean when you're done Parisa ;)
  • Oh she's not cleaning the car but decorating it for the wedding. She's spray painted a heart on the bonnet. Sweet :) (Until she realises she used permanent paint, hehe)...
  • All the gang are outside and having a sing song to that incredible (HEY!) chorus. It's a lovely image with vivid red balloons in the background that add to the uplifting vibe of the music. GAW-JUS!
  • Betsy-Blue is having her solo moment while some nice black and white shots flit across the screen. In other news, Mikey has made a pretty awesome wedding cake. Celebrity Great British Bake Off is calling young man...
  • Pause the video at exactly one minute and twenty six seconds and you have a brilliant photo of the gang that encapsulates everything that is so endearing about that. That's your album cover right there folks...
  • More outdoor hi-jinks ensue with Charlie beating away on them there drums to keep the rhythm going. Meanwhile there are far too fleeting images of an adorable dog who I assume is facilitating a meet cute :)
  • That slowed down middle 8 solo from Parisa breaks my heart every single time. Full of pathos and yearning, it's a delicate fragile pause in the song that actually elevates all the emotions for the final chorus. She looks stunning too...
  • The cute meet dog couple are the bride and groom - and there's something entirely sweet about the gang helping them put on their wedding even though they might be a bit smitten themselves. And who can blame them - the groom is all sorts of PHWOAR.
  • Only The Young - I say I do I do I do. *insert heart emoticon here*
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