Video Analysis: Ed Drewett ~ Undefeated

(For my thoughts on the song, click here)
(For a frame by frame analysis of Drunk Dial, click here)
(To buy Undefeated - and other Ed songs - on iTunes, click here)
(For an Ed Drewett inspired playlist on my visit to Larry Flick's Morning Jolt on Thurs 13th June, click here)
(For my frame by frame analysis of the stunning new video for Undefeated, just read on my lovelies, read on)...

• Hurrah! Ed Drewett, who I may well have mentioned before) has a new video out for his generally rather brilliant and rousing indeed new single, Undefeated. It all starts off with Ed waking up from a lovely little nap on some (hopefully) disused railway line. He must have been tired from all that partying in the Drunk Dial video. Either that or some of his pals have played a prank on him. Yes, it's all fun and games til you wake up bound and gagged in the boot of Olly Murs Datsun :D
• As Ed re-enacts some Dolly Parton lyrics (yawns and stretch and tries to come alive), it becomes apparent that it is not a disused railway line, but rather a boat launch thingy (the technical name escapes me and google was no help) by the seaside. I guess the seagull sounds should have given it away, but I'm not the brightest bulb in the lamp :P
• As Ed surveys the vast wasteland surrounding him, it's all set up for a rather literal and visual interpretation of the first lyric "will I make it home tonight?" Hey - the song is about overcoming life's pesky little challenges and emerging triumphant. I expect, nay want, to see those things in the video. Ergo, good start...
• The mystery is now set - will Ed make it home? What challenges will befall our intrepid hero? Will it be as exciting as the last episode of Broadchurch? Ooo the drama (*does excited little jig on the spot*)
• Let's face it, not many people can pull off an all white look. It's a bit Backstreet Boys in the late 90s or Mormon wedding isn't it? However, I think we can all agree that Ed looks mighty fine in a v-neck white tee and it is before Labour Day so it's all ok. OS pause at 59s exactly and you will learn that Ed has lovely white teeth too with not a cavity in sight. Bravo!
• Lots of people are running towards Ed. There is a fireman, a policeman, a nurse, a lawyer (I'm assuming guy in suit is lawyer or accountant or just a really snappy dresser) and a young fella me lad who is carrying a bit of astronaut uniform. It's like a visual game of people bingo! HOUSE!
• Ed strolls along with his new outfit over his shoulder, having a kick about with a bit of discarded engine as he enjoys the powerlines in the scenery. He has this aura about him that reminds me of a young Robbie Williams. Meanwhile, Ed is gathering lots of seemingly unconnected items together (including toilet paper - very important if you are stranded)...
• Now Ed is a full blown astronaut. Is it a flashback? A flashforward? A memory?! I'm sure all will be revealed in the fullness of time. I hope he wasn't on one of those really expensive Virgin flights into space...
• 2m13s - Ed seems quite chuffed with his collection of crap. There is a quick flash of a relieved/jubilant smile and he dons his spaceman uniform in real time (ie, not the flashback/forward/memory bits). When he is absolutely massive (which will no doubt be soon) there will probably be a jetpack in the live shows as he flies across the audience. Or something slightly less dangerous and ambitious :)
• MIDDLE 8 ALERT! There's something quite intense about the middle 8, with a close up of Ed singing his rallying call to arms, daring you to be a bit different, a bit avant garde. I'm so not wearing a tie to work today now :) But seriously, the whole song is one inspirational, motivational kick up the jacksy. And I love it for that.
• Ed is holding a big helmet in his hands! *Insert smutty Carry On style innuendo here* :D It's now nighttime, which means he's been perambulating (excellent wordage) all the live long day to get to wherever he is going.
• There are hand gesticulations (more excellent wordage, well done me) that match the lyrics. This is one of my favourite things in pop videos. In fact if I were to sing My Favourite Things from the Sound of Music it would probably start "hand gestures in pop vids and white v-neck t-shirts". In your face raindrops on roses and whiskers on kittens...
• (PS those hand gestures include indicating everything is going to be ok and beckoning you to come along with Ed. LIKE YOU ARE GOING TO REFUSE THAT!)
• It all ends with a shot of Ed, finally at his destination staring at the stars. The world is your oyster etc. I like to think Ed was the cultural ambassador to Raxacoricofallapatorius (well done you if you get that reference), fell to earth by mistake and now wants to get back to be with his true love for some Champagne Lemonade. But that may a whole other video.
• Ultimately, it doesn't matter where Ed was going - he persevered, didn't give up and therefore was UNDEFEATED! See! It all works. So all hail Edward of the Drewett and long may he (pop) reign!