Pop Potential: Yann ~ Take That



UPDATE: 13th September 2013 ~ Since I wrote about his sparkling debut single, Take That, a couple of weeks (see below), Yann has become quite the social phenomenon, broadening his online twitter following and unleashing a horde of scintillating remixes onto the world. Each individual remix takes the song to evocative and invigorating new places - today's remix comes courtesy of A.D.D.J (check out his other remixes on his soundcloud page here) and can be listened to here. He's done an outstanding job - the bass seems more persistent and insistent with it's throbbing groove while sparse percussion permeates the production giving a more organic vibe. It's a little bit 80s nu-wave (nu-nu-wave?) with some trippy dubstep influences that will send your dancing shoes over the edge. The important thing with remixes is that it gives the song something new (and this totally does) without erasing everything you loved about the original (which it totally does not). So all in all a rather glorious success and one that has increased me love for everything Yann, A.D.D.J and Take That (the song :D). ACES!

ORIGINAL POST: 23rd August 2013 ~ World, meet Yann. Yann is an upcoming pop star (with amazing pop star hair, a very important attribute I'll have you know) whose debut single, Take That is a brilliant slice of excellent pop music that you will want to listen to, love and repeat over and over again. AS if that wasn't enough of a flying start, Yann created a viral campaign so effective (see here) that Beliebers were cowering in the corner, worried that it was some sort of insidious plot to kidnap the rebellious tween pop dude (though honestly, sometimes young Mr Bieber should be bound & gagged to save him from himself :P)... Putting all the hype aside, it's important to base opinion on the music and the delivery of that music and both are pulled off by Yann with style, vibrancy, energy and considerable aplomb. The song itself takes a quirky twist early on where it begins like some old vinyl record and Yann delivering a crooner-for-the-ages vocal that is high on elegance, until he reveals that it's about "a bitch like you". The static quickly evaporates, a percolating beat replaces it and electro fused with sparkling pop that announces the arrival of Yann into your musical world. What really pulls me into the track is his unashamed love of 90s teen pop that recalls everyone from Steps to Britney to N*Sync to Take That (before they got all serious in their comeback). Blending this style so expertly with a more contemporary club sound works brilliantly - and a lot of acts could learn from Yann in how to marry the nostalgia with the now. It's also hard not to smile at Yann's truly enthusiastic vocal - he's managed the tricky balance of delivering what could be quite sour & malevolent lyrics in a way that never feels mean, but is rather gleeful and gives off more of a "you-had-your-chance-and-blew-it" vibe. The best revenge is to do better - then to sing and dance about it from the rooftops as if to say, I've earned my right to be happy about my life. I love that the song can be interpreted in a number of ways - whether it be moving on from a bad relationship, showing bullies what you can do or expressing your sexuality to a sometimes hostile world, there's something freeing and liberating about singing "take that, bitch" at the top of your lungs. Yann certainly knows how to craft a giddy pop tune that will make you smile, lift you to euphoric heights and make you want to grab the one you love and shimmy. Hard. It's available on iTunes and amazon worldwide (see his website here for more details) - and here's what happens in the colourful, visual feast of a video...
  • Oh he certainly looks mighty fine, all tuxed up in 1950s crooner mode. His quiff is amazing. I do love a boy in a suit... :P
  • In the more colour fuelled world, Yann and two of his buddies are going for a walk through the woods. They clearly have never gone hiking before as they are dressed to a level of fabulousness that most hikers wouldn't know what to do with...
  • Ooo, the little scamps. They may or may not have broken into someone's house. If this ends up on Judge Judy then it is only alleged that they did this. Though frankly the evidence is pretty damning. Yann has lain all over that pool table and bounced his balls around :D His DNA must be everywhere!
  • Pillow fight alert!! Pillow fight alert!! They seem to be all taking it in good humour (perhaps they are tittering at that frankly horrible duvet set). Sometimes these pillow fights can get out of hand. Remember when I caught a rather heavy memory foam pillow in Janet Delvecchio's face and chipped her tooth? She hasn't forgiven me yet...
  • (Like it was my fault her face got in the way!! :D)
  • Shenanigans are happening under Horrible Duvet Set. Perhaps they are playing 7 minutes in heaven. Or heck. Which is a suburb of heaven but with basic cable and higher taxes... I go off on the most random tangents sometimes, don't I? Back to the music video!
  • Yann is getting up to frolics in a swimming pool. Dude looks good wet :P And he also is having a gay old time in some bubble bath. The music amps up to ravetastic proportions. TAKE THAT BITCH! (I mean it)...
  • The gang quickly dry off, run away from the scene of their breaking & entering and (probably with no ticket, the scallywags) hop onto the metro/tube/underground (depending where they are in the world). The passengers look uniformly unimpressed the party poopers. Legend has it that they all actually did nearly get arrested for filming without a permit. Rock and/or roll you rebels :)
  • They finally make it to the club where Yann sings his song against a backdrop of people jumping up and down to the music - or moshing as I believe the kids of today call it. Frankly, this moshing malarky is like getting beaten up to music. But what do I know? I'm (whispers) *40* next year...
  • Hurrah! Euphoric jumping up and down with balloons! Careful not to get too excited boys because one prick and those balloons will pop :P This also means that there is no line at the bar! Aces. Mine's a flirtini please, with a sparkler for added gloriousness.
  • As dawn, uh dawns they pop down to the beach for more youthful hijinks. They will be cleaning sand out their undies for days, you mark my words. Still, who doesn't love a jolly good time down the beach? Although they haven't really got the hang of skinny dipping as they rush into the sea FULLY CLOTHED. The goobers ;)
  • Well that was rather exhilarating wasn't it?!

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