Single Selection: Neverest ~ Rewind

There is absolutely nothing wrong with some honest to goodness break up pop. Taylor Swift has made a career out of it. Abba, Fleetwood Mac, Alanis and many others have sold millions because of it. There is a fine line to tread though - too angry and angsty & the act risks alienating those who don't feel like throwing the crockery up against the wall. You either want to feel like, oh yeah I've been there/done that and isn't singing this song about it making me glad it's over; or you want to say f*** yeah, that's how I feel and singing this kick ass tune is a rollicking good cathartic time. As fate and good fortune would have it, Neverest's new single Rewind is a nigh on perfect relationship song. The talented Canadian group balance a kinetic driving energy with lyrical genius and a funk laden chorus. Set to a pulsating rock instrumental (that brings to mind both Prince and MJ) it starts with a subdued guitar riff and some haunting piano that lull you into a false sense of security. Why? Because the band soon crunk it up a notch and the track shifts gear into a blistering romp that grabs you by the balls and refuses to let go. Exhilarating rapid fire lyrics detail a lover who wouldn't know honesty if it slapped him/her in the face with a wet skipper and are delivered with such passionate intensity that you can't help but be drawn into the narrative. And oh my days, talk about a chorus to die for... it's like a post millennial Smooth Criminal remixed by Maroon 5, yet still feels totally Neverest. It's insightful refrain of "turn up the music and rewind the music" captures effortlessly the emotions one feels when trying to block out betrayal and deception. It's powerful stuff and always 100% entertaining. Trust me, one listen and you'll be singing this for days. Amazellent. Follow the guys on Twitter at @NeverestMusic ...

UPDATE (15.08.13): Hurrah and huzzah - the video for the increasingly amazing Rewind has finally been unleashed onto the world and it's a corker of a visual. It's got soapy storylines, romance, betrayal, danger, revenge - basically it's season 2 of Revenge in a 3 minute clip. Now this is how it's done :) You can watch the clip above - but here are some observations that are worth putting pen to paper for (so to speak)...

• The beginning of the video plays out like a promo for some exciting new drama coming to tv soon. I half expected a booming voice over: "You think money buys you happiness? Think again. This fall on FOX TV..."
• (And of course, ladies and fella-loving-fellas love a bloke in a suit. Even with his tie undone, Spee is looking mighty fine as he celebrates his winnings. Also, his hair is very popstar which is quite necessary in his line of work)...
• Spee's special lady friend I thought initially was Hermione from Harry Potter. Instead she's like Hermione's evil twin from Slytherin because she got some dark magic going on as you will soon see. Run, Spee, run! Run as fast as your legs will carry you...
• Oh no :S He did not heed my warning. In a dank and dirty warehouse with flickering lights (essential for a bit of atmosphere and drama), Spee has ended up tied to a chair. No-one wants this do they?! (unless you have agreed a safe word first :P)
• Evil Hermione has bought her henchmen (the Dementors?) to "off" our intrepid hero. GASP! I bet the minx pretended she didn't smoke when she was with him too. Rather than get her immaculately manicured nails dirty herself, she legs it with the money first.
• (I like to think they won the money on a lucky hand in Vegas. Or at the very least Atlantic City. Plus if you have paused the video while you are reading this, it has really elongated the suspense for you hasn't it? You can thank me later :D)
• Hurrah for the Neverest Rescue Squad! They burst in, kick some serious ass and quickly free their captured bandmate. There is some manly hair ruffling (akin to what you see when a goal is scored in soccer) before they all realise they could still be in mortal danger & leg it!
• They run through a maze of corridors and get into some more fighting scenes, quite literally bouncing off the walls! Note - it's really well shot & the action perfectly matches that kinetic energy of the song...
• Outside, some of the Dementor Henchmen are waiting in a getaway car. I love how only the evil people smoke. Meanwhile, Neverest leap around like gravity defying ninjas. No wonder they all stay so slim...
• They've now got some car keys, their hair is still immaculate and they've done it all while looking sartorially pleasing. You can't really complain about any of this can you?!
• Chase scene! Possibly on the same rooftop where season 2 finale of Veronica Mars was shot, although all rooftops probably look quite similar. I think Evil Hermione has done a REPRODUCTO spell because those Dementor Henchmen seem to be multiplying in number!!
• Oh no! The foil of every good roof top chase scene - the edge of the roof with nowhere else to run. Gasp! However, instead of giving up the jig, our boys make a quick phone call (bamboozling their pursuers) before leaping off the building! Thelma & Louise style season finale cliffhanger or what?!
• After several nail biting seconds, we learn that the chaps are alive, have tracked down Evil Hermione to an airport carrier and are hellbent on getting their money back. Quite rightly so too. Thieving madam. Though she does manage to look stunning the whole time.
• SHE GETS AWAY! I demand a video sequel instantly (or at least when the follow up to Rewind comes out!) She can't run off with his money. Or it's all an incredibly clever ploy so you feel sorry for the guys, and encourage everyone you know to buy Rewind. Which they totally should be doing anyway!!